Liverpool's 2026-27 home kit launch is being read as more than a simple shirt reveal. Curtis Jones and Alisson are front and centre in the campaign, while other uncertain names have been left out of the photo reel. That is why the launch has fed transfer chatter almost as much as it has kit talk.
Why Jones and Alisson stand out
Sports Mole noted that Jones and Alisson were pictured in next season's strip, suggesting they are in line to stay at Liverpool despite links with moves elsewhere. Jones had been tipped to join Inter Milan in the January transfer window, while Alisson was shown in the new goalkeeper kit despite claims he is edging closer to Juventus after nine years on Merseyside.
There is a decent football point buried in the branding too. Jones has played 33 Premier League matches in 2025, so this is not a fringe player being used for a throwaway photo shoot. Alisson has made 25 Premier League appearances in 2025, which sits neatly with the club still presenting him as the No 1 rather than a player on the way out.
The real signal is in who was not there. Joe Gomez, Wataru Endo, Cody Gakpo, Federico Chiesa and Dominik Szoboszlai did not appear in the photo reel, even as Mohamed Salah and Andrew Robertson remain part of the wider uncertainty around the squad. Football365 also reported that the players will wear the new shirt for the final game of the Premier League season at home to Brentford.
That leaves Liverpool's promotional choices looking deliberate rather than random. Jones and Alisson are the clearest faces of continuity in a launch otherwise shaped by the names the club chose not to show.
The retro nod is doing some work too
The shirt itself is inspired by the adidas strip worn during Liverpool's 1989-90 title-winning season. The reference makes sense for a club leaning on history in a campaign that has been far less convincing on the pitch.
Liverpool are fifth in the Premier League after 37 matches and have 59 points from 37 games, with 12 league defeats. That is a long way from the mood of 1989-90, when the club finished nine points clear at the top of the First Division and lost just five league games all season.
So the launch is doing two jobs at once. It sells nostalgia, and it quietly sketches the squad story around who is being shown, who is being omitted and who still looks central to next season. For now, Jones and Alisson are the names Liverpool have chosen to put in front of the camera.
Written by Jack Mercer with AI-assisted research, cross-checked against 4 outlets. How we work →
