A 13-year-old Dundee schoolboy has seen his Scotland World Cup bus design roll past in the United States. Sean McIntosh’s artwork was one of 48 designs chosen for each qualifying nation’s official team bus, and it was inspired by Scotland’s 4-2 win over Denmark at Hampden last November. The same images are doing a lot of the work here: Scott McTominay, a corner-flag celebration, and a blunt slogan that sums up the mood, No Scotland No Party.

Why the bus design matters

McIntosh said: "When I first spotted it, it was at the end of the street. I was so excited. Once we got to the bus we took some photos in case we didn't see it again. The bus looks great."

That reaction fits the point of the project better than any polished marketing line. Beth Fox, his art and design teacher at Baldragon Academy, said: "When I saw Sean's, I thought this is exceptionally good and I could just tell that he'd put a lot into it." She also added: "It just shows you've got to be in it to win it."

The design is built around a very specific Scotland picture, McTominay holding the corner flag after scoring, the Denmark reference, and the words No Scotland No Party in a Scottish font. Robbie McIntosh, Sean’s father, connected the new World Cup moment to the last one, saying he remembered Tartan Army scenes in Lyon and was delighted Scotland had qualified again.

The campaign is leaning into the same mood

Adidas’s Choose Scotland campaign pushes the same idea from another angle. Lewis Capaldi’s narration talks about choice, the underdog role and standing with Scotland, while Andy Robertson’s cameo keeps the tone light. Capaldi says: "You can be born anywhere. That's chance. The rest is choice... Choose Scotland."

There is a clear reason McTominay keeps appearing in this imagery. He has become the team’s most useful visual shorthand, and his recent output helps explain why. McTominay scored in two of his last five Serie A appearances, and his recent peak rating was 8.3 in a 3-0 Serie A win on 2026-05-17. He also completed 90 or more minutes in three of his last five Serie A matches.

That does not mean the whole campaign is built around one player. It is broader than that, and that is why it works. The bus design, the advert and the repeated Denmark reference all point to the same thing, Scotland is being sold as a feeling as much as a football team.

For now, the clearest image is still the one on the bus, and the next obvious checkpoint is how much more of that visual identity Scotland carries into the tournament build-up.

Compiled by the ClutchBrief Desk with AI assistance, cross-checked against 2 outlets. How we work →