Bayern München have released their special-edition 2026 Oktoberfest jersey, with the shirt set to debut on Matchday 4 of the Bundesliga campaign. It will be worn for the home game against Union Berlin on 18 September 2026.
Bayern's Oktoberfest tradition
This is part of a club habit that started in the 2021/22 campaign. Last season's top was built around Bayern's 125th anniversary and 190 years of the Munich beer festival, and the new design keeps the same one-off feel.
The club website says the shirt is meant to "celebrate everything that makes Oktoberfest so special: joie de vivre, community and diversity". It also says the design aims to "capture the unique atmosphere that characterises Munich during Oktoberfest".
The details are very much the point here. The Bayern Oktoberfest logo replaces the usual club badge, and the official Oktoberfest emblem appears on the back of the neck.
The timing for Union Berlin
Bayern go into the launch unbeaten in their last five competitive matches, winning four of them. They scored 122 league goals in the 2025 Bundesliga season and conceded 36, then finished with 89 points.
That is a neat backdrop for a shirt release, because the club is presenting a bright, celebratory kit while the team itself is on a strong run. Union Berlin are 11th in the 2026 Bundesliga snapshot, which makes the fixture a home showcase rather than a heavyweight league meeting.
The shirt will be on show first at the Allianz Arena on 18 September, and Bayern supporters will get their first live look at it when Union Berlin visit for Matchday 4.
Written by Jack Mercer with AI-assisted research, cross-checked against 1 outlet. How we work →
