Bundesliga and EA SPORTS FC have extended one of football's longest-running commercial relationships, with the deal set to keep Bundesliga and Bundesliga 2 content inside EA SPORTS FC 27 and FC Mobile. The announcement comes at Gamescom 2026 in Cologne, where Bastian Schweinsteiger is due as guest of honour. Gamescom is described as the world's largest video game trade fair and gaming festival.
Gamescom launch and the long relationship
Since 1998, the Bundesliga and EA SPORTS have worked together, a partnership Peer Naubert called one of the most enduring and successful in global sports and entertainment. Speaking to bundesliga.com, he said: "Since 1998, EA SPORTS and the Bundesliga have built one of the most enduring and successful partnerships in global sports and entertainment, united by trust, innovation and a shared commitment to fans".
Nick Wlodyka, SVP and Group GM at EA SPORTS FC, also pointed to the scale of that relationship: "For nearly three decades, our partnership with the Bundesliga has brought German football closer to millions of players around the world".
What the renewal covers
The deal keeps Bundesliga and Bundesliga 2 clubs, players and stadiums in EA SPORTS FC 27 and FC Mobile. It also opens the door to TRACAB's advanced football data and tracking capabilities, while the EA SPORTS App will create additional touchpoints with the Bundesliga and its clubs throughout the season.
EA SPORTS FC remains a longstanding partner of the Virtual Bundesliga and the presenting partner of the Bundesliga's Player of the Month and Player of the Season awards. That wider footprint is the real point of the renewal. This is not just about staying in the game, it is about using the game, the app and the tracking layer to keep German football visible across more of the week.
Wlodyka said the company wants to keep building from "bringing the Bundesliga to life in EA SPORTS FC 27, FC Mobile, and FC Online" and to create opportunities for the next generation to connect with the game beyond the pitch. The Bundesliga's commercial bet is clear: keep the league central to the title, then use that reach to pull fans into more of its digital ecosystem.
With the launch set for Gamescom 2026, the headline is continuity, but the details point to a broader digital push. Bundesliga and Bundesliga 2 will stay in EA SPORTS FC 27 and FC Mobile, and the partnership now reaches into data, apps and awards as well.
Written by Jack Mercer with AI-assisted research, cross-checked against 1 outlet. How we work →
