Juventus are in talks with Tottenham over a €20-25m deal for Richarlison as negotiations for Kolo Muani stall over a €10m price gap. Director Giovanni Carnevali is leveraging his three-year working relationship with newly-appointed manager Roberto De Zerbi—established during their time together at Sassuolo (2018-2021)—to bypass the friction that typically delays English club sales. At a fraction of the cost of PSG's €50m asking price for Kolo Muani, Richarlison offers Juventus a quicker route to attacking reinforcement.
According to Goal.com, "Juventus have sensationally turned their attention toward Tottenham forward Richarlison as they look to revamp their attacking options this summer." The Hard Tackle adds that "at €20–25 million, Richarlison is considerably cheaper than Kolo Muani. The Brazilian's availability could tempt Juventus into a move if negotiations with PSG falter."
The Carnevali advantage
The relationship between Carnevali and De Zerbi is not incidental to these negotiations. The two spent three years together at Sassuolo between 2018 and 2021, a period that built mutual trust and understanding in the transfer market. Now, with De Zerbi installed as Juventus manager this summer, that connection is doing commercial work—opening a direct line to Tottenham without the usual delays and friction that characterize negotiations between Italian and English clubs.
Juventus opened its pursuit of Kolo Muani by offering €40m. PSG demanded €50m. The gap has not budged, and Carnevali has shown no appetite to close it. Meanwhile, Tottenham's asking price for Richarlison—€20-25m—sits substantially lower than the stalled Kolo Muani negotiation. That 40-50% discount carries weight when a summer budget is already stretched across multiple priorities.
The move also reflects Juventus's precarious 2025-26 Serie A finish: sixth place with just 69 points and an alarming goal-scoring deficit (61 goals scored, 34 conceded). An attacking overhaul is not optional. Speed matters.
Richarlison's chance to reset
Richarlison spent four years at Tottenham struggling to justify his place in the squad. The 2025-26 season saw him contribute 12 goals in a year when his club imploded, finishing 17th in the Premier League—one of their worst campaigns in modern history. Yet recent form complicates the narrative of wholesale failure. In his last five Premier League appearances spanning April and May 2026, he averaged a 6.8 rating, scoring twice and assisting once across 414 minutes. That output (0.44 goal contributions per 90 minutes) suggests underlying quality persists beneath the surface.
His contract expires in June 2027, with no renewal talks reported at Tottenham. At 29 years old, he is entering the final window where a move to reset his career remains viable. Serie A, with its slower tempo and defensive orientation, may suit his profile better than the relentless pace of the Premier League. The chance to escape Tottenham's collapse and prove doubters wrong represents genuine appeal.
For Juventus, the calculus is clear: established international experience, a reasonable fee, and a relationship that eliminates unnecessary negotiation delays. For Richarlison, it is a final opportunity to rebuild his reputation. Both parties benefit from speed—Juventus to plug an attacking gap before pre-season, Richarlison to reset his narrative while his market value remains defensible.
The deal remains unconfirmed, contingent on Juventus meeting Tottenham's valuation and Richarlison accepting a move to Turin. But with Carnevali and De Zerbi aligned, the pace of these negotiations already differs markedly from how Juventus has traditionally dealt with English clubs.
FAQ
Will Richarlison move to Juventus this summer?
Juventus are in talks with Tottenham over a €20-25m deal for Richarlison as negotiations for Kolo Muani stall at PSG's €50m asking price. No agreement has been finalized, but director Carnevali's three-year working relationship with manager De Zerbi—established at Sassuolo—is accelerating discussions.
Why is Juventus interested in Richarlison?
Juventus finished 6th in Serie A with a goal-scoring crisis (61 goals, 34 conceded). Richarlison offers established international experience at €20-25m—substantially cheaper than PSG's €50m demand for Kolo Muani—and faster to negotiate thanks to De Zerbi's existing Tottenham connection.
Can Richarlison perform after his struggles at Tottenham?
Richarlison spent four unproductive years at Tottenham but recent form shows capability remains: a 6.8 rating with 2 goals and 1 assist in 5 games proves he can still contribute. At 29 and in the final year of his deal, a move to Serie A could provide the reset his career needs.
How does De Zerbi's appointment help Juventus sign players?
De Zerbi spent three years at Sassuolo (2018-2021) working closely with Juventus director Carnevali, building mutual trust in the transfer market. Now that De Zerbi is Juventus manager, that relationship bypasses the usual negotiation friction between Italian and English clubs, allowing Juventus to move quickly on targets like Richarlison.
Written by Daniel Hartley with AI-assisted research, cross-checked against 3 outlets. How we work →
