Juventus want Emiliano Martínez on favourable terms, while Barcelona are refusing to move off their €100 million stance for Julián Alvarez. That leaves two separate transfer stories on the same problem, valuation. Martinez has reportedly accepted a three-year deal at Juventus on a salary of €5 million a year in one report, with another putting the figure at €5.5 million net per season.

Juventus are working to lower the Martinez cost

The personal terms look close, but the club-to-club part is still the obstacle. Fabrizio Romano said Juventus want Martínez as their priority goalkeeper, have started talks over price and contract details, and are aware the salary is high. Matteo Morreto went further, saying Juventus are “very close to a total agreement” with Martínez on the contract and that the deal is “truly one step away”.

The sticking point is what Aston Villa will accept. One report says their asking price is around €10 million, another puts it close to €15 million. Martinez is under contract with Aston Villa until 2029, so Villa are still in a strong position and there is no reason for them to rush.

Barcelona will not raise the Alvarez bid

The Alvarez situation is simpler, and harder to move. Barcelona have no intention of increasing their €100 million offer despite Real Madrid's rejected €150 million proposal. Other reports have described a preliminary €150 million deal involving Atletico Madrid, but the current line remains the same: Barcelona are not lifting their bid.

That stance sits alongside the football case for keeping him. Alvarez has 4 goals in his last 5 matches across all competitions, and 413 minutes in those same five games. This is not a player running cold or sitting on the margins. Atletico finished 3rd in La Liga, so they are not bargaining from a weak position either.

If either move happens, the key number will not be the player, it will be the fee. Juventus are trying to bend the Martinez deal down, Barcelona are refusing to go above €100 million for Alvarez, and both sagas are still waiting for somebody to change their price.

Compiled by the ClutchBrief Desk with AI assistance, cross-checked against 3 outlets. How we work →