Peter Moore has cut through the Jeff Bezos noise around Liverpool's ownership discussions. He said the Bezos angle is "a red herring" and argued the real story is FSG's openness to a serious minority investor, with talks centred on a group led by former Queens Park Rangers owner Amit Bhatia and backed by the Mittal family.

Moore's view on the Bezos chatter

Moore did not dress it up. "You can't just be writing $100m checks because you've got them. No, you've got to build a football club," he said, before adding that the key is finding people who "understand the culture" and are willing to "roll up their sleeves and get their hands dirty".

He also said John W Henry and Tom Werner are both 76 and floated the idea that owners can start to think differently about legacy once they hit 70. That is the sharper part of his argument. This is not being framed as a billionaire name-checking exercise, but as a question of who fits FSG's long-term plans.

Liverpool's commercial case

The commercial side helps explain why outside investment keeps making sense. Liverpool's most recently submitted accounts for 2024-25 show commercial revenue of £324million, behind only Manchester City on £340million and Manchester United on £333million in the Premier League.

The club also say they have over 26 million supporters in the United States, and Ben Latty said they are "pretty advanced" in talks to become the first Premier League club to open permanent retail stores there. Liverpool already have 26 retail stores globally and hope to cross 30 by the end of the season.

That is the real backdrop to the Bhatia discussions. The club are already a huge commercial operation, and the US market gives them room to keep growing without relying on a glamour investor to sell the story for them. Moore's point is that the badge and the business are strong enough to attract the right partners.

The Bezos name may keep doing the rounds, but Moore's read is that it should not be treated as the centre of gravity. The more concrete development is FSG's willingness to talk to a Bhatia-led group about a significant minority stake, with the commercial logic for Liverpool already sitting in plain view.

Written by Jack Mercer with AI-assisted research, cross-checked against 2 outlets. How we work →