Wrexham's U.S. tour has become a commercial story as much as a football one. The club unveiled its new 2026-27 home shirt while ringing the Nasdaq bell in Times Square, fans spotted Wrexham jerseys on sale next to Real Madrid jerseys in New York, and around 200 supporters filled Printers Alley sports bar for a live edition of the Fearless in Devotion podcast on the eve of the Liverpool game.

The American pull around Wrexham

Rob Mac and Ryan Reynolds said the response has kept growing every time the club has come to the U.S. "Each time Wrexham has come to the U.S., we've been blown away by the reception. The support has continued to grow, and it felt important to come back and connect with those fans in person," they said. Eddie O'Doherty, who manages Printers Alley sports bar, put it more bluntly: "You can see how the Wrexham team have not only been winning on the field, but also winning over the fans, not just in New York City, but also worldwide."

The commercial numbers sit behind that picture. Wrexham posted club-record revenue of £33.3m in 2024-25 as a League One club, and 57.7% of turnover came from outside the UK. The UK share was 40.5%. Revenue for the year ending June 2026 is expected to rise to between £46m and £50m, which fits the scale of what the club is now doing in the States.

The point is not that the tour alone explains all of that. The club's growth also reflects the Welcome to Wrexham documentary, extra investment and a broader international appeal. The U.S. trip is still a clear part of the story, and it looks like a club whose commercial ceiling keeps moving up.

Middlesbrough is the football test

Phil Parkinson is not pretending the trip is free of cost. "We've said we've got to be realistic that that game (at Boro) is going to be the last pre-season friendly. We're not going to be quite where we need to be with the travel, but we'll go there to try and get the result as we always do," he said.

He also added that he would never swap the experiences the club has had, but there has to be balance, and that any manager would limit the travel time if they could. Wrexham will have clocked up almost 9,000 air miles on the U.S. tour alone this summer, and Parkinson has already framed the Carabao Cup tie at Middlesbrough on Friday, 7 August as the final warm-up before the Championship opener at Cardiff City on Monday, 17 August.

The tour is Wrexham's third time in four summers travelling to the United States, a sharp contrast with 2021, when Parkinson's first pre-season in north Wales meant games against Burnley's Under-23s, Tamworth, a Fleetwood Town XI, Spennymoor Town and Curzon Ashton. The scale has changed fast. The travel load, though, is real, and Middlesbrough now looks like the first match where that will show.

FAQ

Why is Wrexham's U.S. tour such a big commercial story?

Because the club's American pull is showing up in real ways: Wrexham unveiled their new 2026-27 home shirt while ringing the Nasdaq bell in Times Square, fans spotted Wrexham jerseys for sale next to Real Madrid jerseys in New York, and around 200 supporters packed Printers Alley sports bar for a live Fearless in Devotion podcast event.

Will Wrexham's travel-heavy U.S. tour affect the Middlesbrough tie?

Phil Parkinson thinks it might. He said the Carabao Cup tie at Middlesbrough on Friday, 7 August will act as the last pre-season friendly, and that Wrexham will not be quite where they need to be because of the travel.

How much has Wrexham's brand grown during the U.S. tour?

Rob Mac and Ryan Reynolds said the reception has grown every time the club has come to the U.S. Wrexham have been back stateside for the third time in four summers, and the club's revenue profile now shows 57.7% coming from outside the UK.

Written by Jack Mercer with AI-assisted research, cross-checked against 1 outlet. How we work →