Julian Alvarez is moving into a different transfer market. Atletico Madrid’s reported valuation has fallen from €200m to €120m (£101m), Arsenal are considering a fresh approach when the winter transfer window opens, and Barcelona have lost their main contact after Alvarez parted ways with Fernando Hidalgo.

Atletico Madrid's reported price drop

The change in price is the biggest shift in the story. Atletico Madrid had publicly maintained that the only acceptable route was Alvarez’s €500m release clause, but the newer reported figure puts a deal into a far more realistic range.

Alvarez has made only 4 La Liga appearances this season, and his league rating stands at 6.65. He has also provided 1 Champions League assist in 1 appearance, so this is not about a player who has completely gone quiet. The domestic numbers do not look like the profile of a striker forcing Atletico to hold firm on a huge figure.

Barcelona's hold weakens as Arsenal press

Barcelona had used Fernando Hidalgo as their main point of contact during negotiations, so Alvarez’s split with Hidalgo matters in practical terms as well as symbolic ones. The agency change removes a familiar route for Barcelona, while Arsenal are now in the frame with a fresh January angle.

That does not mean the race has settled. Barcelona remain a destination Alvarez has been linked with, and Arsenal are still at the stage of preparing an approach rather than closing one. But the market has clearly shifted away from a simple Barcelona-led pursuit, and the reported fee drop gives Arsenal a better opening than they had when Atletico were standing behind €200m.

Written by Daniel Hartley with AI-assisted research, cross-checked against 4 outlets. How we work →